Long-term agreement will bring AVATAR themed lands to Disney parks and offer new private-event opportunities for groups.
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Disney plans to build the first AVATAR themed land in Disney's Animal Kingdom at the Walt Disney World in Florida. With its emphasis on living in harmony with nature, Animal Kingdom is a natural fit for the AVATAR stories, which share the same philosophy. Construction is expected to begin by 2013.
"This is a powerful example of how Disney never stops creating new experiences that are as meaningful for meetings and incentives as they are for our leisure guests," said George Aguel, senior vice president for The Walt Disney Company. "Our theme parks have long been popular for private events, because they help planners create experiences that attendees could never have on their own. The fantastic world of AVATAR and its incredible popularity among people of all ages will bring even more exciting event options to Disney's Animal Kingdom."
"AVATAR created a world which audiences can discover again and again and now, through this incredible partnership with Disney, we'll be able to bring Pandora to life like never before. With two new AVATAR films currently in development, we'll have even more locations, characters and stories to explore," said James Cameron. "I'm chomping at the bit to start work with Disney's legendary Imagineers to bring our AVATAR universe to life. Our goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give park goers the chance to see, hear, and touch the world of AVATAR with an unprecedented sense of reality."
The agreement announced today gives The Walt Disney Company exclusive global theme park rights to the AVATAR franchise and provides for additional AVATAR themed lands at other Disney parks. The other locations will be determined by Disney and its international theme park partners.
The agreement announced today gives The Walt Disney Company exclusive global theme park rights to the AVATAR franchise and provides for additional AVATAR themed lands at other Disney parks. The other locations will be determined by Disney and its international theme park partners.
In addition to setting a global box office record, AVATAR has been hailed as one of the most innovative and visually stunning movies ever produced. With its advanced motion capture and 3-D digital projection technologies developed by James Cameron and his team, moviegoers were able to connect with the world of AVATAR in new and engaging ways.
This new venture complements Walt Disney Parks & Resorts' strategic efforts to continue to invest in its core theme park businesses around the world while simultaneously expanding into other parts of the family vacation.
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NOTE TO EDITOR
For more information, please contact:
Dave Giardino
Public Relations Manager
(407) 566-5301
david.j.giardino@disney.com
david.j.giardino@disney.com
